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AS Colour

AS Colour is known for premium blank apparel and headwear designed with a modern, minimalist aesthetic. Their hat lineup includes clean, retail-inspired styles like dad hats, snapbacks, and five-panel caps that are ideal for custom embroidery and branding. At The Monterey Company, we offer custom AS Colour hats so you can add your logo to high-quality headwear built for everyday wear.

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Surf Cap
Style: 1114
Surf Capas low as $13.55
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Frame Nylon Cap
Style: 1162
Frame Nylon Capas low as $13.20
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Active Finn Cap
Style: 1180
Active Finn Capas low as $13.20
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Stock Cap
Style: 1100
Stock Capas low as $13.55
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Frame Cap
Style: 1160
Frame Capas low as $13.55
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Surf Rope Cap
Style: 1123
Surf Rope Capas low as $13.90
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Class Cord Rope Cap
Style: 1185
Class Cord Rope Capas low as $14.25
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Stock Contrast Trucker
Style: 1110
Stock Contrast Truckeras low as $13.55
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Frame Foam Trucker Cap
Style: 1161
Frame Foam Trucker Capas low as $13.20
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Class Two-Tone Cap
Style: 1154
Class Two-Tone Capas low as $13.90
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Access Active Cap
Style: 1119-1
Access Active Capas low as $15.65
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Surf Cotton Cap
Style: 1119
Surf Cotton Capas low as $13.55
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Frame Two-Tone Cap
Style: 1165
Frame Two-Tone Capas low as $13.20
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Finn Nylon Cap
Style: 1104
Finn Nylon Capas low as $13.55
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Access Cap
Style: 1130
Access Capas low as $13.20
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Access Faded Cap
Style: 1134
Access Faded Capas low as $13.55
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Stock Faded Trucker
Style: 1102
Stock Faded Truckeras low as $13.90
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Finn Two-Tone Nylon Cap
Style: 1105
Finn Two-Tone Nylon Capas low as $13.55
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Stock Flex Cap
Style: 1106
Stock Flex Capas low as $10.40
You've viewed 19 of 19 products.
About the Brand

Premium Blanks

Premium AS Colour Hats for Custom Branding

If your branded headwear looks too promotional, buyers notice it right away. For teams building better merch, AS Colour Hats offer a cleaner retail look, stronger construction, and a more reliable base for decoration. That makes them a smart choice for custom merchandise, staff uniforms, events, and everyday wear that still feels premium.

AS Colour is known for premium blanks, and its headwear range follows the same standard. These hats are built with minimalist design, retail-quality construction, and durable materials that give branded merch a polished finish instead of a throwaway promo feel.

They work well for embroidery, patches, relabeling, and brand drops because the shapes, fabrics, and finishes feel intentional. Whether you need blank caps for a merch launch, premium promotional headwear for an event, or clean styles for staff use, the range is designed to support branding without sacrificing comfort or durability.

Retail-Quality Hats Built for Brands, Merch, and Everyday Wear

The styling stays clean and modern, which helps each cap fit naturally into retail-ready merch collections. Consistent fit, color, and finish also make repeat ordering easier when you need to build a collection across multiple campaigns.

Shop AS Colour hats when you want premium headwear that looks good before and after decoration.

Trusted by Print Shops, Merch Brands, and Creative Teams

AS Colour was founded in New Zealand in 2005 and has built a strong reputation around premium blank apparel. That long-standing focus on blank apparel has made the brand a regular choice for print shops, merch companies, and streetwear brands that need dependable blanks.

The appeal is simple: clean styling, built to last construction, and a retail look that supports higher-value branded merch.

Brand Credibility

Credibility Signals to Feature

Established roots in New Zealand and more than 20 years of premium blanks give buyers practical confidence. The brand’s creator-focused design approach also makes AS Colour hats a strong fit for custom merchandise, premium headwear, and modern brand presentation.

Est. 2005

20+ Years of Premium Blanks

Founded in New Zealand with a focus on premium blank apparel that print shops, merch brands, and streetwear teams rely on consistently.

Design First

Creator-Focused Approach

Clean styling and intentional finishes that support higher-value branded merch rather than generic promotional products.

Repeat-Order Ready

Consistent Across Runs

Consistent blanks reduce risk when consistency matters across colors, sizes, and future reorders for growing brands.

Styles & Customization

Choose the Right AS Colour Hat Style for Your Brand

The range covers the main silhouettes most buyers want, including snapbacks, trucker caps, surf caps, low-profile caps, bucket hats, and five panel hats. You can shop by profile, panel count, peak shapes, closure types, and material, which makes selection easier when your goal is a specific brand aesthetic.

Popular Styles to Feature

Icon styles suit buyers who want a clean snapback look with a modern profile. Surf options are ideal for lightweight versatile wear, while Class and Frame designs offer strong choices for structured hats with a sharper silhouette.

Finn and Access styles can help narrow your search when you want something specific by franchise or fit. Across the range, low profile, mid profile, and high profile options make it easier to match different streetwear brands, uniforms, or retail merch concepts.

Low Profile Mid Profile High Profile Curved Peak Flat Peak Snapback Five Panel

Customization-Friendly Details

Tear-out labels support relabeling for a cleaner brand presentation. Structured and unstructured hats also give you more control over how embroidery, patches, and retail-ready merch will look once finished.

Useful styles to explore:

Key Features

Get the Features That Matter Before You Order

High-value benefits that make AS Colour the right choice for premium branded headwear.

✓

Durable construction supports better shape retention over time.

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Modern fits help hats feel like retail merchandise, not giveaway caps.

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Broad color range includes core neutrals and larger palettes depending on style.

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Consistent blanks make repeat orders easier for growing brands.

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Recycled fabrics are available in select styles for buyers who want lower-impact options.

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Surf styles stand out with 100% recycled quick-dry nylon for lightweight performance.

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Tear-out labels support comfort, relabeling, and cleaner branding.

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Structured and unstructured options give flexibility for embroidery and patches.

The biggest advantage is a retail-quality look that lifts the perceived value of custom merchandise. Durable materials and well-built shapes also help caps hold up better through repeated wear. Some styles are available in 32+ colors, giving brands more room to align with seasonal releases or established color systems.

Buying Guide

Selection Guide

From Style Selection to Checkout

Buying the right cap gets easier when you start with the brand outcome you want. Focus first on fit and silhouette, then narrow your options by color options, materials, and decoration needs.

What Buyers Need to Decide First

If the hats are for retail merch, choose a shape that matches your audience and brand drops. If they are for uniforms, events, or promotional use, prioritize comfort, consistency, and easy reordering.

Three Steps

Simple Steps to the Right Cap

1

Choose the franchise, profile, and peak shape that fit your brand — such as low profile, mid profile, high profile, curved peak, or flat peak.

2

Pick colors, quantities, and decoration-ready styles based on your branding, closure types, and preferred panel designs.

3

Place the order for fast dispatch and streamlined fulfillment so your branded merch moves quickly from selection to production.

This process helps reduce hesitation and gives buyers a clear path from browsing to checkout.

Getting Started

How To Order

Start here
01
🎯

Select

Browse our collection and choose your preferred style.

02
📤

Upload

Upload your custom design and receive a tailored digital mockup from our team.

03
✅

Approve

Once you approve our artwork, production begins immediately — no delays.

Fast turnaround
04
📦

Receive

Patch products arrive in ~4 weeks. Embroidery takes ~2 weeks.

Explore More

Explore more styles from The Monterey Company

We carry a full range of branded headwear for every occasion, team, and budget.

Frequently Asked Questions

Why are AS Colour hats popular with streetwear and lifestyle brands?
The brand is known for its minimalist aesthetic and high-quality blanks, making it a top choice for independent clothing lines, artists, and retailers who want custom hats that feel retail-ready without heavy branding.
Can AS Colour hats support detailed or small logo embroidery?
Yes. Their tightly woven fabrics allow for precise stitching and crisp detail, even on smaller logos or intricate designs, ensuring your artwork remains sharp and professional.
Are there sustainable or eco-friendly AS Colour options?
AS Colour is committed to ethical manufacturing and offers hats made with responsibly sourced cotton and recycled materials. This allows brands to customize headwear while supporting sustainable production practices.
Which styles work best for brand drops?
Five panel hats, snapbacks, and selected surf caps are popular for brand drops because they feel current and retail-ready. The best choice depends on your audience, silhouette, and decoration plan.
Do these hats feel retail-grade or promotional?
They are positioned as premium blanks with a stronger retail look than standard promo caps. Clean finishes, modern fits, and durable materials help support that difference.
What is the difference between low, mid, and high profile fits?
Low profile caps sit closer to the head for a more relaxed look. Mid profile and high profile styles create more height and structure, which can suit bolder branding.